Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.
Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.

Tradition (Ref. 7723) By Heuer For Sears, Roebuck And Co.

$2,999

Heuer had a lengthy history as a private-label maker of watches for other companies, this piece being made for Sears. It doesn't have Sears written on the dial, instead, it features 'Tradition'. This was a brand that Heuer made specifically for Sears to sell. This particular piece also has to 'Stellaris' stamped above 6 o'clock which was a Sears in-house brand.

Brand: Tradition
Reference: 7723
Movement: Valjoux 7730 - Signed "SEARS, ROEBUCK, AND Co."
Case: Stainless steel
Size: 36mm
Year: 1960s
Strap: Leather
Box/papers: No

CONDITION & SERVICING
-The beautiful matte dial is in excellent condition.
-The unpolished case is in very good condition not showing any notable damage.
-Serial and reference numbers are both visible. 
-Hands and markers are in good condition, both showing matching lume patina. 
-Service history is unknown.

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